Tom Ran of The Scout sits down with the guys from Saturdays Surf, one of the breakout brands from the last few years, to see where they’re headed. What I find interesting is this part about who they’re collaborating with and why. I think we’re going to look back in 10 or 20 years and see that we were the collaboration generation.
Saturdays is involved in several special projects including Porter Bags, Baxter, and Aloha Rag, are there any other collaborations you’re working on? What do you look for in your collaborations?
For us collaborations are more about the relationship than a one time partnership. We know we won’t be able to do everything perfect so we look to people who do and partner up. Baxter makes amazing products, their branding is great and we all used the stuff before we started working with them. We have a soap out now that has been doing great and we have a candle that will launch in a few weeks. Shut skateboards has a rad team of people, they are NYC as it gets. Everyone in our company uses skateboards to get around NYC so making one just made sense. We are starting the project with two graphics in a couple of colors.
Partizan films along with AB/CD/CD have created a series of super clever ads for Opening Ceremony to promote their Spring/Summer 2012 collection. They’ve taken the clichés of Jean-Luc Godard films – the over-the-top romance, the cheesy lines – and turned them on their head a bit and making you laugh in the process. It’s a smart move by Opening Ceremony to create funny ads like these that will surely be shared around the web, like so. I mean, who still watches television? If you’re curious about the seeing the whole Spring/Summer 2012 collection, you can click here.
I respect Thom Browne because he just doesn’t give a fuck. Well, I suppose that’s not entirely true, I think he doesn’t care about what anyone else thinks and has a lot of fun doing it. The images above are from his Fall 2012 runway show and boy what a doozy this collection is. To me the models look like preppy superheroes, which as it turns out, look pretty rad. You’ve got the ‘roided out HUlk types, which totally crack me up because you know those models weigh like 120 lbs. And then you’ve got the masked vigilantes, outfitted with leather, studs… and bow ties. I don’t claim to know what it means, but I certainly do enjoy it.
I’ve long been a fan of the clothing produced by the duo of Sam Shipley and Jeff Halmos, better known in the fashion world as Shipley & Halmos. I have a black cardigan that I’ve owned for a couple of years now that is hands down the best cardigan I’ve ever owned. There’s something about the cuff of the sleeves that fit perfect, some bit of elastic that makes it so that the ends never get stretched out. It’s a perfect detail that makes it a perfect cardigan.
Browsing around The Selby I noticed he paid the guys a visit and shot their space, so I thought I’d share it here. Having a space that inspires you is always important, and well, if I had a space like they did I would turn out amazing things every few minutes. It’s cool that everything in their space is mostly completely white, but is accentuated with punches of color. There’s a really great, lived in feeling to the space which makes the space feel so natural and wonderful. Hopefully something about their space will inspire something in your own.
When you started out as young designers, did you ever think you would achieve the amount of success that you have?
Viktor: Of course it’s pretty great to be successful. But when we started out we didn’t have a blueprint of how we imagined our career going. On the one hand there was this ambition and conviction that we wanted to work at the highest level possible and then on the other hand a very pragmatic approach, being very aware of what we could and could not do. You immediately assess the risks you can and cannot take. That doesn’t sound like a business plan, but that was, and still is, the approach we have to our work. We control everything.
Viktor: Everything. Not just exhibitions, also collections, perfumes, everything. Of course we work with a team, but we’re very involved in everything we do.
The idea of maintaining control in everything you do is a really great point. It’s extremely hard to keep control of your creative world, especially when money starts to become involved, and it’s oftentimes that much harder because you’re forced to do so much yourself. The joys of having things your way and to your liking far outweigh the struggles you may face.