I feel like I’m playing catch-up with things I’ve missed from the past six months, but that’s okay, the site is about quality, not being first. I think what actually sparked me seeing this advertisement for Chipotle was that it was broadcast last night during the Grammys. I didn’t watch the Grammys last night, but I kept seeing people tweet about the commercial which led me to find it.
For those in the world who don’t know what Chipotle is, it’s basically heaven wrapped in burrito form. To make a long story short, they were founded in 1993, then owned by McDonalds from 1996 till 2006, and now are back on their own doing what they think is best. The commercial above was created to illustrate the point that they think and act differently, and I think it’s pretty effective.
The commercial was created by Johnny Kelly who did an incredible job. The look and feel of the short is cute and reminds me of blocks I’d play with as a child. It then gets a bit grim, with steroid injected pigs being turned into food cubes, but it certainly makes sense. But then the farmer character gets a renewed sense of what he really does and makes things right, flipping the world on its head. All of this is happening to a score of Willie Nelson covering Coldplay’s The Scientist, so you know they really meant business with this one. I also read that the whole thing was “filmed in one sweeping take the film was painstakingly animated over 4-weeks on one large all-encompassing model background.”
It’s nice to see a company of this size doing something different. One time when I was in a Chipotle, and there was a sign where you ordered your food saying that the local chicken they normally used wasn’t available, that they had to truck in some chicken from a little farther away, but things should be back to normal soon. Can you imagine any other mega chain of restaurants making a statement like that?
Pussy People isn’t about an IKEA store nor is it really an advertisement for a product itself. Instead, the video delves into the lives of the people who own the cats in the Happy Inside advertisement. We meet several cat loving people, namely Dorothy Woodhouse (a cat show president), Beryl Reeves (a cat sculptor), and–my favorite, champagne swigging mum–Ros Hamilton (a cat lover). We learn about their love for cats and what being a cat owner means to them. We also learn something very important: what the term “pussy people” means, which is actually a very existential look into what it means to call something a “person.”
This video is a hoot and such a beautiful, well shot, funny, bite-sized documentary to brighten up your day and make you rethink cats. It takes a lot to make a commercial for a company that isn’t about any of their products work, but Pussy People definitely does a lot of good for IKEA. And, for cats.
I’m not a big football (soccer for us Yanks) fan though I know the majority of the world is, but watching this new Nike Football commercial for their upcoming Write The Future campaign totally gave me chills. The spot was directed by Alejandro González Iñárritu, who you might also know as the director of movies like Babel and 21 Grams as well as the producer of football movie Rudo y Cursi. The story follows several of the biggest football stars out there, though I could only name Ronaldo, going through the “what if’s?” and potential outcomes of the matches they’re playing.
Watching it I was totally riveted and actually got a little emotional, it definitely hit all the right buttons for me. Iñárritu’s direction is spot and the team he worked with should absolutely be commended for creating such a rad commercial that nearly feels like a short film. I love when Wayne Rooney’s kick gets intercepted and all of England rejects him, tearing down his posters, the stock market crashes and all hell breaks loose… and he knows he has to make up for it quickly in order to divert disaster.
If you’re curious, the players in the commercial are Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Plus it’s fun to see Homer Simpson, Gael Garcia Bernal (who starred in Rudo y Cursi) and Kobe Bryant.
While watching the Papercraft DVD (as mentioned in the previous post) I came across this really amazing commercial by the folks over at 1st Ave Machine and Passion Pictures. It’s a simple concept executed exceptionally well. A little felt-marker-doodle man pops out of a plain white cardboard box and starts folding it together, slowly turning it into an Audi Q5. All the little details are done perfectly and the song playing in the background makes the whole thing feel so charming.
I constantly get catchy beats in my head, so I had to share this gem of an ad. It’s for the free discount/coupon paper Hot Pepper, featuring Snoopy and Japanese pop star Kaela Kimura singing the best song I may have ever heard. I just can’t stop listening to this! And she’s so cute too, dancing around in her little tights and oversized shirt. I dare you to not play this over and over.