Absolut Vodka has teamed up with director Rupert Sanders to create a series of advertisements that absolutely (ugh) make me smile. The ad features a number of different locales, the forest, city, snow and so on, and in each place there’s a different word, which eventually creates the phrase, “Doing Things Differently Leads To Something Exceptional.” The overall effect is pretty stunning, I mean the creative direction behind it is really top notch.
I think my favorite scene is with the bottles in the forest. They were somehow able to raise and lower the height of the bottles, so when you see it at first they look about waist high. But then later you can see them from below, spelling the word ‘Things.’ Over 2,000 bottles were used to create the effect.
I’ve put behind the scene videos for each of the words under the cut, so don’t forget to take a peek at those as well. It’s really rad being able to see how they created each of these shots.
Today is feeling a bit scif-fi (god I’ve been playing too much We <3 Katamari) so I thought I’d start the day out with a video inspired by Nike which was created by Big Lazy Robot Studios. The video features a robotic man, dressed in only a hoodie, doing parkour on the roofs of a city. The robots animations are quite fluid, and the design of the robot itself, even though you see mostly just his legs and hands looks quite beautiful.
The piece overall kind of reminds of the pieces that Neil Blomkamp created for Adidas and Nike (see Yellow and Crab) but they definitely created something new and fun. Under the cut I’ve posted a Making Of… video as well for a little behind the scenes action.
Holy crap, today is such a good day for posts! Check out this amazingly beautiful commercial for Flora by Gucci by the amazing Chris Cunningham. The commercial is a lot lighter in tone than most of Chris’ work, but it’s still just as exciting and brilliantly creative. The commercial was shot over four days in Latvia last year, and used over 20,000 fake flowers.
I just can’t get enough of this video, like my mouth was open the whole time. I really wish he’d make a full length feature. It would probably cost $100 million to make and you may vomit or seizure while you watched it, but shit it would be great.
I first saw Grey Gardens based on a recommendation from an old friend of mine, who was absolutely in love with it. He was going to NYU for film at the time and had impeccable taste anyways, so I had to see it. The film definitely stuck with me, as Edie and Little Edie are two of the most amazing “characters” ever, and the Maysles did an amazing job of portraying this once beautiful women living in a run down mansion.
Well now Drew Barrymore and HBO are creating a film based upon the lives of the Bouviers, profiling they’re rise and fall. Drew Barrymore plays Little Edie while Jessica Lange plays older Edie. Overall I think it looks great, and Drew Barrymore looks and sounds pretty spot on, so I’m pretty excited. What do you think?
I saw this commercial for British chocolatier Thorntons on today’s Very Short List and I had to post it for several reasons. The first is that Harmony Korine, the director of wonderful movies like Gummo and Julian Donkey Boy, as well as someone who I have a soft spot for, directed this spot. Second, it’s a really simple, but creative little idea that embodies the idea of ‘Stuck’ so well.
Watching this I can’t help but smile, especially how well the little boy moves at the very end of the commercial. An extremely cute idea.