
Can the identity of a museum be a piece of conceptual art itself? That seems to be the road that Experimental Jetset has taken with the design system they’ve created for the Whitney Museum of American Art. In 2015, the Whitney will be moving to a beautiful new building which is bordered by The High Line on one side and the Hudson Riveer on the other. Designed by Renzo Piano, it’s a big step for the museum, and thus, a new identity was crafted for the monumental occasion.