You don’t often see animated typefaces often and for good reason, they’re generally meant to be legible and practical. Except there are cases like Zipeng Zhu’s Electrica typeface, inspired by electronic music, which defy the norm and offer up a pulsing, nonstop type that could potentially make you have a little seizure. Still, it’s an interesting concept that pushes the boundaries if what we usually consider to be type design.
Talk about an assignment. Abbott Miller and his team at Pentagram recently updated the branding of Sotheby’s, one the world’s oldest and largest auction houses, with a massive overhaul. The effort included an updated logo, ditching Gill Sans for a much sharper Mercury, a cleaner site design, and a host of rebranded peripheral items like paddles, stationary, and the hundreds of catalogues they distribute.
Overall the branding feels… right. It feels like this is what Sotheby’s should have looked like all along, if that makes sense. It’s also incredible that they were able to bring cohesion to such an immense company that spans the globe. For something of this scale you need something that’s simple and easy to institute, and in my mind, this definitely does the trick.
You can see the full brief by clicking here.
This week, Air France unveils its new campaign, “Air France, France is in the air.” The French agency behind it all, BETC, has slowly but surely been revealing the campaign with a series of posters. Featuring the amazing photography of Sofia & Mauro, bold design, and palettes to make any color-lover swoon, it’s a strong move in the right direction for the brand, and a reminder that advertising’s not so bad when it’s beautiful.
If, for one day, you had the power to make your world work better, what would you change?’ – This is the question posed in Shape, a new animated short from director Johnny Kelly. The film is part of a larger project called MakeShapeChange which invites young people to think about how the world around them is made and where design fits in. It’s a wonderful little film and a fantastic way to encourage people to think about design.
Matt W. Moore is well known for his bold patterns and graphic street art, but lately he’s started to take a turn toward home goods with an edge. These Rorschach Afghans are a perfect example, bringing his eye for intricate patterns to a functional blanket. I really like the four shades of grey which give it a minimal vibe with a touch of color on the long ends.