
Over the years, it’s been my experience that art directors love to see variations on designs. Starting a new project or assignment, I’ve been given the order to “do a bunch of versions” with little to no feedback, or any sense of where to start. To some this might sound like the equivalent of creative carte blanche but personally I’ve found these situations maddening. With no direction you usually end up with a dozen useless or half-ass designs with maybe one that’s somewhere in the ballpark… hopefully. These situations are frustrating as well as being a huge waste of valuable time.