Gastrotypographicalassemblage is a a massive 35 feet long by 8.5 feet high installation which combines two of my favorite things, typography and food. Created by Lou Dorfsman in 1966 (along with the help of designer Herb Lubalin) to grace the walls of the CBS building in Manhattan, the piece featured over 1,650 individual letters spelling out culinary terminology and expressions, as well as 65 food-related objects. Unfortunately the art was removed when the building was sold in 1989 though thankfully it was saved by designer Nick Fasciano and Dorfsman himself from remaining in the dumpster.
For the past 25 years though the work has been kept in storage, looking for a new place to reside. Thankfully The Culinary Institute of America has found it a home in it’s Hudson Valley campus. The video below tells he story of Gastrotypographicalassemblage and it’s recreation at the CIA. It’s great to see that such a wonderful piece like this didn’t get lost in the shuffle of time.
“Simple recipes deliciously shot” is the strapline for Forkful.tv. In those four words they perfectly sum up what the website is all about; making simple food look beautiful. While it may be a fairly straightforward premise, the selection of receipes and the quality of their videos is what really makes this website stand out.
“Opinions are like elbows, everybody’s got one or two.” I think this phrase to myself a lot. I find it applies especially well to the realm of design. And it’s certainly true when you’re talking about logo redesigns, the Internet’s favorite subject to shit on. I’ve certainly shared quite a few of my own opinions on the site, though in recent years I’ve tried to bring constructive criticism to my posts so I don’t add to the senseless noise. Last night I started to read about a new logo redesign for Olive Garden by Lipincott, which was generally being panned. Curious I took a look at what all the fuss was about… and honestly couldn’t figure out what all the fuss was about. And boy was there a lot of fuss.
I can’t say that I buy into the fad of drinking coconut water but I can buy into well-done packaging design. Marx Design, a branding agency based in Auckland, New Zealand, has created a vibrant and fresh look for The Coconut Collective, which draws it’s inspiration from the “saturated tropical hues of Sri Lanka’s markets, textiles and architecture.”
I’d say the whole effort is quite charming. I’m obsessed with the color palette of each, properly representing each flavor, and the subtle details really sell it for me. I like how the C’s in Coconut Collective swoop down at the top, the way the flavors look cut-out with the background color popping through, and the red “stamps” at top and bottom which really pop off the packaging.
It’s a fact, my favorite food on earth is the hamburger (though I might be partial, Los Angeles is the burger capitol of the world). To me it’s an incredible combination of meats, vegetables, and sauces, neatly packaged up between two delicious buns. A burger is simple enough to make but it takes a great chef to transform it into something truly magnificent. I’m not alone in my admiration, the guys at MINE, a design firm located in San Francisco, have started The Message is Medium Rare, which finds creative metaphors in the act of eating burgers.
People often ask us where we get our inspiration, how we stay creative, and how we get “unstuck.” What we’ve found is that, if you look at the world both critically and with wonder, there are lessons to be learned everywhere. Every object, experience, relationship, environment, phrase—everything—has locked inside it an insight it wants to share. The only trick is remembering to look for it.
To investigate this idea, we’re eating a burger a week for the next 52 weeks and sharing the lessons they teach us.
Each piece is a great read, relating a 75-year-old burger shop owners retirement to leaving the game when you’re at the top and how too much lettuce on a burger spurs a realization that design is a balancing act.