Most wine bottles are boring. Wandering the aisles it’s hard to tell most of them apart, because really, the only true way to tell them apart is by tasting. Still, effective packaging design is the easiest way to increase sales, so creating an interesting brand is extremely critical. That brings up the work that Realist has done for The Easy Choice Winery, an upscale winery in Paarl, South Africa, who’s brought some humor and simplicity to their branding.
I found this crazy looking Corn Flakes box over the weekend and thought, “Wow, I’d stop and consider buying that.” It turns out it’s a part of an interesting Tumblr called Content Aware Typography which has 4 simple rules:
1. Choose a picture with some typography in it;
2. Select an area that is close to the letters;
3. Apply Photoshop’s Content-Aware Fill;
The results are actually quite beautiful, and it’s really interesting to see how Photoshop’s content aware tool works. Like the example above, this Ed Ruscha OOF painting gets super trippy when you follow the rules above. Still, that Corn Flakes box is so damn cool. Kellogg’s should seriously consider doing an artist version like this.
Sparkling wine is associated with all things posh. Images of Jay Gatsby come to mind and those dang fancy ladies of any version of The Real Housewives come to mind: the world sees sparkling wines like champagnes and cavas as the drink of the rich. Enter The Snob, a very well designed sparkling wine that gets right to it: bubbly wine is for the fancy—so why not make it look fancy?
For a while now, I’ve been looking for some work that lends to talking about type and the subconscious. Jonathan Faust‘s redesign of the Danish Soda brand, Frem, is attractive, trendy, type-focused and not unlike some design I’ve seen before. But what really makes Faust’s work so intriguing to me is the fact that each flavor has it’s own identity through typography.
Creating daring food packaging feels to me like the ultimate designer’s dream. Walking down an aisle of a shop and seeing your work beautifully displayed has to be an amazing feeling. And when I look at this honey concept by Maksim Arbuzov, it makes me wonder why these aren’t in every super market in the world.