For a while now, I’ve been looking for some work that lends to talking about type and the subconscious. Jonathan Faust‘s redesign of the Danish Soda brand, Frem, is attractive, trendy, type-focused and not unlike some design I’ve seen before. But what really makes Faust’s work so intriguing to me is the fact that each flavor has it’s own identity through typography.
Creating daring food packaging feels to me like the ultimate designer’s dream. Walking down an aisle of a shop and seeing your work beautifully displayed has to be an amazing feeling. And when I look at this honey concept by Maksim Arbuzov, it makes me wonder why these aren’t in every super market in the world.
Elsa Lang, the better half of Always With Honor, has started a new blog called Chow Scout which hunts down the best foods and treats that Amazon has to offer. It’s still relatively new but you can already see that she’s digging up some unique finds like Aardvark Sauce, Taiwanese Pineapple Cake Butter Cookies, and of course, adorable packages of Kewpie Mayo.
Best of all, she’s using an affiliate link to earn money which is being donated to the Oregon Humane Society. Nothing better than helping pets in need AND eating delicious foods.
Mexican branding agency Anagrama never fail to impress. It seems like they have at least one new branding project launch each month, and each of them are always drool worthy and make you wish you’d created them. Their most recent project is for an Arabic-Mexican fusion restaurant called Habibi, which is located in San Pedro Garza García.
Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary treats of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached us with the task of creating a brand that communicated the foods’ exceptional mixed background and quality without losing its street-friendly and casual demeanor.
Our proposal is a brand that adapts stylized Arabic calligraphy to a typical Mexican street setting, complete with neon colors and inexpensive materials, like craft paper bags. Deep research and careful understanding of the Arabic alphabet was needed to design, using calligraphic pens and special brushes, the various words and signage in both Arabic and Latin. The custom type is accompanied by Gotham, a gentle and neutral typeface that would allow the bespoken logotypes to stand out above everything else. The pattern is based on traditional keffiyeh (a Middle Eastern headdress fashioned from a square scarf) and gorgeously intrinsic mosaic patterns.
If there’s two things I love it’s good whiskey, and obviously, beautiful photography. So it’s pretty awesome that I was asked to take over the Instagram handle for The Macallan tonight at a special event celebrating the launch of the brand’s Masters of Photography series. For the fourth edition of its series, The Macallan has commissioned renowned photographer Elliott Erwitt to capture the spirit of Scotland (where Macallan is made) through a collection of 58 images; each pair with a never before released single cask whisky from The Macallan.
(The Elliott Erwitt photograph that accompanies Cask Number 0004112. The Macallan, Easter Elchies House in Craigellachie, Moray – © Elliott ErwittMagnum Photos)