Back in 2003 or so I came across a little ice cream shop in Berkeley called Sketch. It was the first time I had ever seen a “gourmet” ice cream shop. They served ice cream in these bright plastic cups, with bright plastic spoons, and they had crazy flavors like lavender and avocado. They had a giant wooden spoon with Sketch burned into it, the design of the menus was perfect and I was in heaven. Being a kid who grew up in the suburbs of Sacramento this was something that I had never encountered before, and it was just one of the many reasons why I left my little suburban town.
So it’s with much sadness to say that they closed their doors on July 26th of this year. They recently had a beautiful baby girl (the owners were a married couple, I remember talking to them about their honeymoon way back when) and they’ve decided to go a different route with Sketch, possibly selling online.
The reason this all came up is that I found the company that helped design their store, a company called Passing Notes. They did a great job of cataloging all the wonderful branding and design work they did on their site, and it totally filled me with a ton of great memories. Be sure to click here and check out more pictures of Sketch.
I drink a freakishly large amount of milk, so I definitely feel like a bit of an expert on milk packaging. So this packaging by Tripple Red studio is definitely on par with some of the best I’ve ever seen. The minimal red on white printing is beautiful and the pattern used to create the word milk is subtle but still really beautiful. Why can’t brands do more simple and beautiful work like this? Packaging doesn’t need to be boring!
Found through The Dieline
There’s a great article in the September issue of GQ which explores the world of Tom Michael’s, a man who grows Tuber melanosporum, aka black truffles, in the hills of Tennessee. Black truffles are normally known to be collected in France, but Michaels is changing all of that, mining “black gold” as you could call it. I knew absolutely nothing about the truffle business before this, but it’s a good read and author Alan Richman does a great job of making me quite curious about trying them one day.
“The black truffle found in Périgord and Provence, and now Chuckey, Tennessee, has dozens of fungal relatives, some of them used in cooking, a few of them not bad at all, none of them its equal in beauty or bouquet. Once cleaned, the black Périgord truffle glitters. Cut open, the veins resemble mica. (When they are cooked, the marbling disappears.) Although the truffle possesses a pleasant crunch, it is treasured not so much for its taste or appearance but for its aroma, which has been likened to bedsheets after a night of abandon, slatterns who disdain to bathe, all that is dark and alluring about the human body and soul.”
Click here to read the full article.
If you knew exactly where your food was coming from, would it change the way you ate? Far Foods is a project by London based designer James Reynolds who uses packaging labels to highlight the immense distances some of our food travels. I seem to remember seeing another project like this before, but I really like the use of suitcase-like tags that go around the foods. Seeing that your oranges just traveled twice the width of the United States to get to your supermarket is definitely shocking.
Check out this great packaging design for Michigan based Northern United Brewing Company, who have some really great looking beers. The packaging design was created by Neatly Trimmed Beard, made to have “an old-timey log cabin vibe,” which I’m totally feeling. The overall aesthetic definitely reminds me of the midwestern vibe of the 50′s and 60′s cans (click here for some great old school beer cans) and the simplicity of the design with the bold colors really makes them pop.
Does anyone know if I can get these in Los Angeles or order them online?
Found through The Dieline
Update: Also check under the cut for the advertisements that go with the beers as well. Really kind of funny with some great images.
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