Created back in 2011, this clever bit of packaging, dubbed a “Golden Carrot”, was used as a client gift for communications company Alpha245 to drum up business. The bags of oranges, made to look like giant carrots, were meant to represent a number of clever metaphors that would certainly grab the attention of any prospective client.
Mandarin oranges have always had a symbolic presence during Chinese New Year. Phonetically, they mean ‘gold’, and since 2011 was the Year of the Rabbit, we packed the oranges into a shape that looked like carrots – to signify a golden harvest for the year. These were given to existing and potential clients to wish them a successful and profitable Year of the Rabbit.
Should you spend any time in Monterrey, Mexico, keep an eye out for El Camino, the community food truck. The black truck coated in white scrawlings would be hard to miss. Inspired by the kind of badassery that comes with biker boys and prison tattoos, the rolling vendor certainly makes a statement while serving up a mix of Texas-style burgers and vegetarian options. Savvy Studio, a design firm based out of Monterrey and Mexico City is responsible for El Camino’s branding. They wanted to convey an “Easy Rider” or “Born To Be Wild” Americana vibe through the use of taglines and claims. As tough as the truck looks, the phrasing creates a very approachable and quite intriguing feel.
There’s a local beer and liquor store here in Los Angeles called Cap N’ Cork Junior which has one of the best beer selections in the entire city. Browsing the aisles you can easily get lost in the rows and rows of imported and local beers, and finding coming across an interesting beer (read: one with a cool label) is one of my favorite past times.
Recently I came across a line of beers called Church of the Atom, the brainchild of a creative director and a master brewer. Based out of Gothernburg, Sweden, the “nanostyle” brewery focus on five main values to steer their creations: curiosity, insanity, progression, craft and humor.
When you look at their beers they have two things really going for them: interesting flavor combinations and beautiful label designs. Running through their site you’ll see flavors like sour pineapple, coriander, chipotle pepper, blackberry smoke, and lots more. Sadly, they don’t carry Church of the Atom at my local liquor store, and if they did, I’d probably drink them all.
You’re not supposed to judge a book by it’s cover, and you probably shouldn’t judge a bottle of wine by it’s label… but that’s not very smart, now is it? Good branding design is intended to make you take notice of a single product when it’s surrounded by a ton of other, competing products. I think this concept wine packaging project by Marcel Buerkle does a great job of doing just that.