There’s a local beer and liquor store here in Los Angeles called Cap N’ Cork Junior which has one of the best beer selections in the entire city. Browsing the aisles you can easily get lost in the rows and rows of imported and local beers, and finding coming across an interesting beer (read: one with a cool label) is one of my favorite past times.
Recently I came across a line of beers called Church of the Atom, the brainchild of a creative director and a master brewer. Based out of Gothernburg, Sweden, the “nanostyle” brewery focus on five main values to steer their creations: curiosity, insanity, progression, craft and humor.
When you look at their beers they have two things really going for them: interesting flavor combinations and beautiful label designs. Running through their site you’ll see flavors like sour pineapple, coriander, chipotle pepper, blackberry smoke, and lots more. Sadly, they don’t carry Church of the Atom at my local liquor store, and if they did, I’d probably drink them all.
You’re not supposed to judge a book by it’s cover, and you probably shouldn’t judge a bottle of wine by it’s label… but that’s not very smart, now is it? Good branding design is intended to make you take notice of a single product when it’s surrounded by a ton of other, competing products. I think this concept wine packaging project by Marcel Buerkle does a great job of doing just that.
One of my favorite forms of design is good packaging, and the guys from Hired Guns Creative may have made one of my very favorite beer labels so far this year. Created for Longwood Brewery, the Stoutnik branding features a predominantly matte black exterior save for the prism foil logo, which shines and glimmers in the light. The contrast is extremely striking, and you know if you saw this sitting on the shelf on an over-crowded beer shelf you’d do a double take.
I’m all about playing with your food, specifically when its for photographic purposes. Los Angeles-based food and lifestyle photographer Andrea Bricco has a family history steeped in food. And though her work is more serious (and seriously beautiful) in nature, her food styling projects are another story. With a client list that includes everyone from GQ and Los Angeles magazine to chef conglomerates like Wolfgang Puck, her unusual work stands out in the saturated field of lifestyle photography.
Back when I was a kid I had a recipe book full of illustrations. It was a fantastic read, filled with fun pictures and great simple recipes. There must be something special about illustrated recipes as I still turn to that book today; always trying to measure out my ingredients just like the ones in the illustrations and dreaming of one day making perfect cartoon profiteroles. It’s perhaps because of this book that I often wonder why we rarely get to see illustrated recipes. Illustrators are so good at drawing food but we never really get to see them used in recipe books. Fortunately the Brighton-based illustrator Lucy Eldridge has a personal project where she’s painted some of her favorite recipes and they look delicious!