A “Golden Carrot”, incredibly clever packaging to wish success

A "Golden Carrot", incredibly clever packaging to wish success

Created back in 2011, this clever bit of packaging, dubbed a “Golden Carrot”, was used as a client gift for communications company Alpha245 to drum up business. The bags of oranges, made to look like giant carrots, were meant to represent a number of clever metaphors that would certainly grab the attention of any prospective client.

Mandarin oranges have always had a symbolic presence during Chinese New Year. Phonetically, they mean ‘gold’, and since 2011 was the Year of the Rabbit, we packed the oranges into a shape that looked like carrots – to signify a golden harvest for the year. These were given to existing and potential clients to wish them a successful and profitable Year of the Rabbit.

Bobby Solomon

August 29, 2013 / By

El Camino food truck branding by Savvy-Studio

Should you spend any time in Monterrey, Mexico, keep an eye out for El Camino, the community food truck. The black truck coated in white scrawlings would be hard to miss. Inspired by the kind of badassery that comes with biker boys and prison tattoos, the rolling vendor certainly makes a statement while serving up a mix of Texas-style burgers and vegetarian options. Savvy Studio, a design firm based out of Monterrey and Mexico City is responsible for El Camino’s branding. They wanted to convey an “Easy Rider” or “Born To Be Wild” Americana vibe through the use of taglines and claims. As tough as the truck looks, the phrasing creates a very approachable and quite intriguing feel.

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Carli Krueger

August 26, 2013 / By

Church of the Atom – Nanostyle Brewing from Sweden

Church of the Atom Brewery

There’s a local beer and liquor store here in Los Angeles called Cap N’ Cork Junior which has one of the best beer selections in the entire city. Browsing the aisles you can easily get lost in the rows and rows of imported and local beers, and finding coming across an interesting beer (read: one with a cool label) is one of my favorite past times.

Recently I came across a line of beers called Church of the Atom, the brainchild of a creative director and a master brewer. Based out of Gothernburg, Sweden, the “nanostyle” brewery focus on five main values to steer their creations: curiosity, insanity, progression, craft and humor.

When you look at their beers they have two things really going for them: interesting flavor combinations and beautiful label designs. Running through their site you’ll see flavors like sour pineapple, coriander, chipotle pepper, blackberry smoke, and lots more. Sadly, they don’t carry Church of the Atom at my local liquor store, and if they did, I’d probably drink them all.

Found through YMFY

Bobby Solomon

August 20, 2013 / By

Nocturnalis & Durinalis: Concept Wine Packaging Design by Marcel Buerkle

Nocturnalis & Durinalis: Concept Wine Packaging Design by Marcel Buerkle

You’re not supposed to judge a book by it’s cover, and you probably shouldn’t judge a bottle of wine by it’s label… but that’s not very smart, now is it? Good branding design is intended to make you take notice of a single product when it’s surrounded by a ton of other, competing products. I think this concept wine packaging project by Marcel Buerkle does a great job of doing just that.

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Bobby Solomon

August 8, 2013 / By

Stoutnik Beer Packaging by Hired Guns Creative

Stoutnik Beer Packaging by Hired Guns Creative

One of my favorite forms of design is good packaging, and the guys from Hired Guns Creative may have made one of my very favorite beer labels so far this year. Created for Longwood Brewery, the Stoutnik branding features a predominantly matte black exterior save for the prism foil logo, which shines and glimmers in the light. The contrast is extremely striking, and you know if you saw this sitting on the shelf on an over-crowded beer shelf you’d do a double take.

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Bobby Solomon

August 1, 2013 / By

Imaginative Food Styling by Andrea Bricco

Andrea Bricco food photography

I’m all about playing with your food, specifically when its for photographic purposes. Los Angeles-based food and lifestyle photographer Andrea Bricco has a family history steeped in food. And though her work is more serious (and seriously beautiful) in nature, her food styling projects are another story. With a client list that includes everyone from GQ and Los Angeles magazine to chef conglomerates like Wolfgang Puck, her unusual work stands out in the saturated field of lifestyle photography.

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Andi Teran

July 25, 2013 / By

The Illustrated Recipes of Lucy Eldridge

Lucy Eldridge's Illustrated Recipe for Scrambled Eggs, Watercress and Smoked Salmon

Back when I was a kid I had a recipe book full of illustrations. It was a fantastic read, filled with fun pictures and great simple recipes. There must be something special about illustrated recipes as I still turn to that book today; always trying to measure out my ingredients just like the ones in the illustrations and dreaming of one day making perfect cartoon profiteroles. It’s perhaps because of this book that I often wonder why we rarely get to see illustrated recipes. Illustrators are so good at drawing food but we never really get to see them used in recipe books. Fortunately the Brighton-based illustrator Lucy Eldridge has a personal project where she’s painted some of her favorite recipes and they look delicious!

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Philip Kennedy

July 18, 2013 / By

Volga Beer Branding by Jon Contino

Volga Beer Branding by Jon Contino

Volga Beer Branding by Jon Contino

As always, New York based illustrator and designer Jon Contino doesn’t fail to impress. This morning he released a new project he did with Volga Beer, showcasing slick, clean labels with gritty drawings of some tough looking animals. I really love the way the gold foil was treated, it definitely makes the beer look even more enticing.

You can see more images of the project by clicking here.

Bobby Solomon

July 15, 2013 / By

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