I’m loving this simple but bold identity by Baptiste Ringot for Creation Foods in Oslo, Norway. Rather than muddying ip the branding with colors the identity is represented with a myriad of greys, unifying the branding while still giving it some variance. There’s also a nice use of texture as well in the envelope and RSVP card which further breaks up the greyness.

Topping it all off is the word mark where the word EAT is nicely underlined. I actually didn’t notice it until I’d been staring at this identity for about 20 minutes or so. Subtle and cheeky in one fell swoop. You can visit the Creation Foods website by clicking here.

I came across the work of Ben Cain a little over 3 years ago, as he created a desktop wallpaper for the site in collaboration with the folks behind Just Us. It was a beautiful wallpaper filled with deep sea divers which I truly enjoyed, so I thought I’d check back in with him to see what he’s been up to.

Cool enough I came across this great branding project he did for a concept alcohol and cola combination. He’s called it Noke and he’s done incredible job of creating an extremely believable brand. He’s kept the overall palette simple – black, white and bold shock of yellow. I think the font choice is really smart, with a nod to Japanese characters. The height of the letters are really nice as well, especially with the sexy shape of the bottle.

Beyond the bottle design he’s done some really interesting examples of how the brand could be applied to advertising. The height of the letters come back into play with the usage on the escalator gutters, and it stands out strongly on the poster. Overall I really wish this was a real brand, I’d totally drink it. Ok, maybe not, because I don’t drink whiskey with cola in it, but I’d certainly be down to try it.

I came across this amazing little coffee spot called Little Nap Coffee Stand which is situated in Shibuya, Tokyo. They serve a modest menu of coffee, hot and iced, as well as ice cream and kids beverages – the perfect basics. In addition they’ve got a nice compliment of coffee related accessories, shirts, bags and other small boutique items. To set it all off they’ve got some really nice branding which is simple and text based but certainly gives the space a beautiful identity.

We’ve got some pretty sweet coffee spots in Los Angeles but I’d love to see a simple space like this pop-up in town. There coffee stand feels like it’s a laid back place where you could grab a nice cup of coffee and talk to your neighbors. I’d suggest checking out their Facebook as well to get an insight into their day-to-day business.

Photos by Kevin Lai

Putting “sweat marks” on the cans of beverages has been a common practice for a while now, meant to inspire thirst in the viewer. It’s kind of a cheesy effect, and I think the trend is waning, but I get what they’re trying to do. Well I think Russian designer Timur Salikhov may have found the answer – He literally put the beer on the outside. It’s like a bottle wrapped in beer porn, a perfect shot of the crispest, coolest beer you’ve ever seen, one that will instantly quench your thirst. It’s also smart that he chose to treat the actual branding quite minimally, letting the beer do the selling. Done and done.