Wait. No mention of the astonishing inflection point the Model S represents — that this is the first COTY winner in the 64-year history of the award not powered by an internal combustion engine? Sure, the Tesla’s electric powertrain delivers the driving characteristics and packaging solutions that make the Model S stand out against many of its internal combustion engine peers. But it’s only a part of the story. At its core, the Tesla Model S is simply a damned good car you happen to plug in to refuel.
What makes me happy is that clearly progress is winning. We’re talking about a $50k electric vehicle made by a company which is essentially a start-up in the auto industry outdoing all of the old dinosaurs. It’s exactly what the aut industry needs, a swift kick in the nuts. How the old dinosaurs deal with this sort of information is what will decide if they sink or swim. Hopefully the auto industry isn’t so archaic that it can’t learn to make some smart choices. Here’s to cars that make sense in our modern world!
The other night I was complaining about the price of gas (it’s gone up nearly 80 cents in a matter of days here in Los Angeles) but also about the lack of vehicles that run on alternative vehicles. The automobile hasn’t evolved as nearly as much as it should have. Could you imagine waiting 100+ years for the iPhone to improve? The only real jump forward in the last 20 years was in 1997 when Toyota released the Prius, the first hybrid electric vehicle.
In 2003 though there was the emergence of Tesla Motors, a car company designing high-end vehicles that run on a lithium ion battery. Bradley Berman recently did a story for New York Times profiling the new Model S, a Sedan that adds to their line-up. The story confirms that Tesla is making the cars of the future now, we can only hope other manufacturers can catch up quickly.
The Bauhaus-stark interior is dominated by a 17-inch touch screen — imagine a jumbo iPad embedded in the dashboard — giving digital control of nearly every automotive function. The interface is brilliant, but potentially spellbinding. Lighting, climate and music selection are intuitive. It let me do things as diverse as raising the chassis when pulling into my uneven driveway to switching the steering feel from comfortable to sporty.
There’s a high-definition backup camera, and full Web browsing is available — even when the car is in motion, a capability that safety regulators may one day frown upon. A Google-style search on the navigation screen, for addresses or a keyword, pulls up results that can be directly converted into turn-by-turn guidance. It is an ingenious improvement in automotive navigation.
Another innovation is Tesla’s ability to wirelessly push new features or software updates to cars already on the road. For instance, Tesla said it would soon be downloading a change on how much or how little the car creeps forward from a standstill.
Of course a vehicle like this comes at a price. The base model starts at $49,900 and can get to over $100k. The technology and features that the Model S have go above and beyond what most cars do, and the limited run (only 3,000 will be made) don’t help either. I hope that one day we’ll see more indie car companies pop up and start filling in the gaps in the market. The automotive industry needs some innovation desperately, and Tesla is only the first step.
Being an American I’m not intimately familiar with the Eurostar, the high-speed train that connects London to Paris, but when I look at this rethink by Christopher Jenner I can tell he did something fantastic. As you can see in these photos the seats don’t appear to be bad, but they’re certainly not luxurious. That’s where Jenner’s idea comes in, elevating the ordinary to fantastic and creating a first class experience unlike any out there.
The carriage finished in hardwood, brushed Brass and Carbon fibre illustrates a hybrid of the golden age and the new. Individual accommodation in single seats provides essential armrest services ( air, power, connection ) and retractable privacy, while large screen windows open a view to the World flying by.
I think what Jenner has achieved is an openness and a lightness that the current version is lacking. Fluorescent lights, generally, are never a great idea, though Jenner doesn’t offer up what his alternative might be. While this might be an unrealistic vision, imagine if Eurostar incorporated even 20% of this design? Even that could be a startling change.
I think it’s pretty interesting that a company like this had the guts to rebrand itself in such a natural manner, bringing the pride of Fijian culture to the forefront. When was the last time you saw an airline brand themselves with the color brown? I think overall it’s pretty spot-on, though the Airways word mark feels a little disjointed to me. Overall, you don’t often see brands making bold moves like this, so I think Fiji Airways definitely deserves some recognition. As Brand New also states, it’ll be interesting to see how the branding continues to develop, like what the planes end up looking like, or even the smaller details like how the food packaging turns out.
Do I know anything about motorcycles? No, not really. Do I know when one looks really cool? Yes, yes I do. Above is the Nero from Bandit9, a Beijing-based motorcycle company that specializes in handmade motorcycles. The Nero is a customized Chang Jiang 750 with a matte black paint job that makes it look seriously intimidating. If roves of ninja assassin death squads roamed the Earth, they would most certainly be riding these. There’s something so perfect about this bike, it seems like it’s flawless yet full of personality. The matte black does a great job of making the entire bike feel cohesive. There isn’t one particular part that realyl sticks out, it’s meant to be seen as one, perfect piece of machinery.