This New Commercial for Tesla Is More Art Than Advertisement

A New Commercial for Tesla Is More Art Than Advertisment

A New Commercial for Tesla Is More Art Than Advertisment

The allure of Tesla is that they do things differently. They revolutionized the concept of the electric car with their Roadster and Model S, the upcoming Model X is due in the fall of 2015, and the Model 3 is due after that, supposedly being priced at $35,000 yet still offering 300 miles per charge.

Director David Holm has tried to capture that allure with epic cinematography. The Model S is shown only in brief glimpses, instead the commercial focuses on bringing to light the idea that Tesla is creating the future. This vehicle is fast, mercurial, and that it lives in a world, maybe universe, of it’s own.

Bobby Solomon

July 28, 2014 / By

‘The Portrait of Dorian Gray’ Distilled To 2 Minutes of Video

Penny Dreadful Portraits - The Portrait of Dorian Gray

As a part of a promotion for the new show Penny Dreadfuls director Gergely Wootsch was asked to create a series of shorts that tell classic stories in only a couple of minutes. Working alongside animators and designers Iria Lopez, Luiz Stockler, and Joe Sparkes they’ve created a moody re-telling that’s explained by writer and historian Matthew Sweet. I love that the short employs a mixture of illustration and collage, and the subtle usage of color really makes the re-telling that much stronger.

They also did versions of Dracula and Frankenstein which are equally lovely.

Penny Dreadful Portraits - The Portrait of Dorian Gray

Penny Dreadful Portraits - The Portrait of Dorian Gray

Bobby Solomon

July 17, 2014 / By

‘Cactus Flower’, A Poetic Tale of Love and Propagation

'Cactus Flower', A Poetic Tale of Love and Propagation

'Cactus Flower', A Poetic Tale of Love and Propagation

Yoo Seungah, a Korean artist and animator, recently released a beautiful short video titled Cactus Flower. It’s a simple tale of two men living together in a quaint apartment, one of whom is trying to get his cactus to bloom. Soon after they’re laying at the beach and couple with a small child walks by, and what you realize is that the cactus blooming is a metaphor for having a child, something the couple would like to have.

It’s a simple, lovely tale that’s extremely well-drawn and animated. Seungah has a really expressive style and the color palette used is pretty eclectic. There’s also a great use of texture in the characters and their environments which really creates a world that’s charming and memorable.

Bobby Solomon

July 9, 2014 / By

JohnnyExpress – Space’s Laziest Delivery Man

Johnny Express

JohnnyExpress is the title of a wonderfully funny animated short by Alfred ImageWorks; an animation and motion graphics company from Korea. Set in the year 2150, it tells the tale of Johnny – a lazy delivery man responsible for dropping off parcels on planets throughout the galaxy. As Johnny awakes from sleep with a new package to deliver, he soon discovers that this simple delivery may be harder than he had hoped. Things quickly go from bad to worse and hilarity ensues.

Johnny Express

The animation is brilliant but what really got me is the short’s wit and charm. They say that the secret to good comedy is timing, and if that’s true then JohnnyExpress is most certainly a really great comedy! If you have time, make sure to put five minutes aside today and go check it out. I’m certain that you’ll enjoy it!

Philip Kennedy

June 17, 2014 / By

In-Depth and Up Close Process Video of a Watch Being Made

NOMOS Glashütte

German based watchmakers NOMOS Glashütte are known for their high caliber of watchmaking and this video proves it. Aptly titled Look over the watchmakers’ shoulder we get an intimate look at the intricate process that goes into the making of a watch. It’s honestly mind-boggling to think of how confident these makers are at creating something with such small scale. I think it also clearly shows why these watches are so expensive: it takes a lot of work to make something so perfect.

Bobby Solomon

April 29, 2014 / By

The Adobe Challenge: Sagmeister X Walsh

Stefan Sagmeister Jessica Walsh Adobe 1

Stefan Sagmeister Jessica Walsh Adobe 2

Stefan Sagmeister Jessica Walsh Adobe 3

Sagmeister & Walsh is undoubtedly one of the best design firms working right now. They’re a powerful little team who have done everything from branding Jay-Z’s Barneys collaboration with jagged gold to providing an Art Deco trophy for the New York Festival. You can see very clearly that they love what they do and that they are very, very talented at it too.

As a means to create some friendly competition and put their work hard, play hard vibe to the test, Adobe invited Stefan Sagmeister and Jessica Walsh to participate in a series of creative tasks that involved their making the Adobe logo out of random objects. Produced by the always lovely Art Directors Club’s Young Guns division, the resulting project is an online game show called Sagmeister X Walsh. It’s a bright, fun, design based series that shows how creatives have to stay on their toes.

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KYLE FITZPATRICK

April 17, 2014 / By

Eye-Popping Marbled Typography by M&E

M and E for Offset

M&E is the design studio of Matthew Bolger and Emelie Lidström. The couple live and work in the Swedish city of Malmö where they combine design, illustration, photography and typography to amazing effect.

Recently they made some great work for OFFSET; a creative conference in Dublin which took place last month. M&E created lots of promotional material and branding for the conference but it was their short colorful video stings that introduced each speaker which really caught my eye.

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Philip Kennedy

April 7, 2014 / By

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