

Monocle takes a look at Grasse in the south of France, a town known for it’s robust creation of perfumes. The video is beautiful, framing the town in an incredible light. But it’s also quite an interesting piece as you get to see the changing culture of perfumery. There are artistans who’ve been making scents for hundreds of years, which is based on traditions and experienced noses. On the other hand you have science now playing a large part in the market, being able to manipulate and change how scents are created. As the correspondant Gillian Dobias mentions in the piece, these artists work to create something invisible from raw materials that are so very visible. What a fascinating career.