With all the hubub and hullabaloo around the release of iOS 7, it’s nice to see something from Apple that’s hard for people to wring their hands over. Titled Intention, the short video (commercial?) visualizes Apple’s beliefs in simple, beautiful ways. I find it inspiring, simple principles that we, as creatives, should strive for when we create. The highlight of the video, with a doubt, is the statement, “there are a thousand no’s for every yes.”
“More than Just a Hobby” is a new short from the London based animation company Animade. Featuring the Cowboy from their popular mobile game Ready Steady Bang, ‘More Than Just a Hobby’ is a fantastic little short that displays excellent comic-timing and fantastic animation.
To follow-up on the watercolor music video that Bobby posted earlier this week, here’s another music video that uses colored water in a completely different way. It’s actually a fun experiment that involves mixing together Jon Hopkins, Linden Gledhill and Craig Ward. You might not hypothesize that the three men (a musician, a biochemist turned photographer and an art director, respectively) would mix well together because of their distinctly different expertise, but what comes of their collaboration is really stunning.
‘Bottled History’ is a short film about Ray Gascoigne, an 85-year-old retired sailor who has been mastering the craft of putting ships in bottles for over 60 years. Created for the Australian magazine Smith Journal, the film was made by the Melbourne-based production studio Commoner Films. It’s really inspiring to see someone continuing to do what they love for such a long period of time.