At Herman Miller we think, learn, and communicate through design. It is the language with which we share new ideas and address the problems people face. Before we decide what we do and how we do it, we must first ask “why?” It is in this spirit of inquiry that we approach the stories we tell on WHY. For us, design is never just about a finished product. It is a narrative that extends from the designer’s vision to the people it touches and places it transforms. With WHY, we invite you to discover why we do what we do at Herman Miller.
Luca Agnani, an Italian designer and animator, has taken the classic works of Vincent Van Gogh, and brought them to life. He’s created a short film called Van Gogh’s Shadow which shows over a dozen of Van Gogh’s paintings suddenly filled with life and movement, perhaps giving us an insight into how the artist may have seen the world he lived in.
Russian designer/typographer Ruslan Khasanov (who we’ve featured on the site a couple of times for his typography) has crafted a rather beautiful video titled Pacific Light. Ruslan mixed together colored ink, oil, and soap, producing a wonderfully colorful short video that defies standard descriptions. Sit back and enjoy 2 minutes of trippy, technicolor footage.
“Living better, with less, that lasts longer.” These are the words of Mark Adams used to reiterate the ethos of Vitsœ, the enduring design company of which he is managing director. We continue to applaud—and desperately covet—the classic designs envisioned by industrial designer Dieter Rams which inspired the conception of the company founded by Niels Vitsœ and Otto Zapf. Not only are they representative of good design (as in the tenets of his design principles which cite that products be innovative, useful, unobtrusive, and long-lasting), they continue to be of use to us in the 21st century.
Inspired by a bowl of cereal and the ’99 classic Wear Sunscreen, Like A Lunatic is a delightful little video packed with great nuggets of advice and fantastic narration. Created by TFIB favorite Sean Pecknold, it was made over a weekend with the help of Alina Hardin and Matt Daniels and combines a number of playful animations. There’s little else I can add other then to tell you to check out the video and try your best to follow the advice, who knows, it might just help you!