Last night I had the chance to download a brand new iPad app called Flipboard, which is sort of an aggregate feed made up of your social networks and websites. This description sounds like a lot of existing products out there but what makes this one different is the way the content is being presented. The way I see it it’s somewhere between a traditional magazine/newspaper but with the quickness and flexibility of a web page.

But finding that middle ground is quite difficult as I don’t think anything has really been able to reach that sweet spot. But Flipboard is honestly the closest thing I’ve ever seen to getting it right. The way the pages flip are smooth, the pagination at the bottom expands as you go and gives you a sense of time, the pictures expand as you click on them… basically they got the details very right on this program. I also can’t imagine trying to use a program like this on any device but the iPad, it is 100% made for a medium sized, touch screen device and nothing else.

Currently though the demand for their service has crippled their servers, obviously because they’re doing something very right. So you’ll have to wait a little while to use the social aspects (Facebook, Twitter) but you cans still dive in to the news, tech and style sections to get the idea of what they’ve dreamed up. I really think this is going to get some people’s attention and hopefully smart people will steal some of the great idea Flipboard has to offer.

P.S. The music in the video is a cover of the Aphex Twin song Flim by the jaz trio The Bad Plus.

Bobby