If you think about, making a surfboard can be a form of art. You need to sculpt the shape, reinforce it, seal it in resin and so on. For Haydenshapes founder Hayden Cox, he’s taken the artful practice and elevated it even further with a recent collaboration with fashion designer Alexander Wang.
Photographs of unique marble slabs were digitally printed onto silk, then onto the boards, to create one of a kind designs for the Cage. The surfboards are the award winning Haydenshapes Hypto Krypto model, which was recently awarded ‘Surfboard of the Year’ by the Australian Surf and Board Sports Industry Association.
I love a good marble pattern and seeing them on a surfboard like this is incredible. There’s a slight humor to the idea, that you’re surfing on a material like marble, well-known for being durable, and of course, heavy. The patterns created are so complex and each feel extremely unique compared to one another. And what further sells the idea of these surfboards is the gorgeous product photography they’ve created, all done in lovely high-contrast black and white.
The installation itself, which you can see below, couldn’t look any more at home, matching the overall mood of Wang’s SoHo store. The surfboards are presented in what’s called The Cage 22 – a curvy, black metal enclosure for displaying installations. An enormous black wave sits in the middle of the Cage, a few of Wang’s products litter the dark shoreline, while the boards hang off to the side.
The installation stemmed from the idea of developing a high-end surfboard as a visual art piece for the Cage, while maintaining a superior level of innovation, performance and authenticity. The marble artwork was co-developed by Wang and Haydenshapes for this limited series. Haydenshapes founder, Hayden Cox, personally crafted each limited edition surfboard by hand for the installation.
Broadly I feel like this project is an incredibly successful collaboration between two rather different brands. If these surfboards were affordable, I’m going to assume that they cost thousands of dollars, I would hang one on my wall as art. They’re almost too beautiful to go into the water.