When it comes to the fashion world and runway shows creating spectacular experiences to wow an audience no expense is spared. The clothes these days have to share the stage with the stage as the importance of Instagram and the sharing economy continues to grow. Recently, Prada wowed audience members with surreal, immense hills made of purple sand that towered over the parading models for their Women’s SS15 collection.
NY Times blog On The Runway had a great perspective of the show which illustrated how impactful the installation was.
The normally exhausted expressions that are plastered on editors’ faces during this time were replaced with actual, honest-to-God smiles (maybe the booze helped). The fashion editor Giovanna Battaglia has been working with some Milan-based designers for their shows this season (she said she would be at fittings all night Thursday night for one show on Friday), but she wouldn’t miss this.
“I’ve been consulting, but I stepped out and said, ‘This is the one, I don’t care, sorry, I have to stop working,’?” she said. “I have to go out and see Prada.”
The grandeur of this effort is brilliant to me. As I’ve been looking at these images I was imagining how difficult it would be to get all that sand to stay in place. A small detail but had to be so important when you have women in super high clogs and heels working their stuff. There’s also a simple beauty to the idea which I think helps it. It’s not over the top like Chanel’s grocery store runway show (which was impressive in it’s own right) but still has quite the wow factor.