*The NIKE FREE RUN+ is absolutely a running shoe.
Shoes sold at retail will NOT make music when bent or twisted.
The folks over at Wieden+Kennedy, Tokyo have made yet another charming and smile inducing ad for Nike, this time around their new running show the Nike Free Run+. It’s just a clever idea of a couple of Japanese DJs taking the shoes, twisting them to make sounds and then creating a song around it. Nothing fancy, just a demonstration of how fun living the Nike lifestyle is… hopefully you sensed the irony in that last sentence. Seriously though, I think the commercial is really fun, and it’s a great way to feature some shoes without sticking to any traditional advertising schemes. It’s too bad for the rest of us that the ad is aimed at the Japanese market.
This rad little video created by FEEDMEE called Lautlos is such a visual trip that I had to share it. It was created around the theme of truth and deception for IdN’s 20/120 annual collection which gathers together 20 directors to create using a number of different digital mediums. FEEDMEE took quite the bizarre and surreal approach by creating a number of scenarios with simple materials that defy the laws of gravity and your expectations of what might happen.
The tricky part is where the computer graphics start and stop, it’s kind of mind-boggling to me. The overall aesthetic is really beautiful, I especially enjoyed the parts with the string flying around. For those curious, the music/sound was created by Loy Wesselburg.
Massive Attack already has one of the best albums of 2010, and now they also might just have one of the raddest music videos as well. I know this video came out a month ago but I realized that I hadn’t watch it yet, and that was a dumb mistake. The video overall is pretty conceptual, taking place in what looks like a dark polygonal version of Los Angeles which is in the middle of some kind of war. Then you get to the giant rabbit… yeah. It’s a lot more epic and awesome then I’m making it sound, you should definitely watch the video in full screen to get the full effect.
Umbrella is a short film created by Philip Vose for his character animation class at Cal Arts which is about a girl who takes a big risk for a chance at a better life. Well, the story is a bit more simple than that, but that’s pretty much the gist of it. I think that Philip did an amazing job of not only creating a sense of a world but also the fear and anticipation of making a potentially huge and life altering decision. We only see the main character for a minute or so but you can clearly see why she’s doing what she’s doing. And well the ending is like a breath of fresh, and I personally couldn’t stop smiling after watching this. Awesome job, Philip.
The Creative Lives have a nice little feature on Barry McGee and his 4th installation at the SFMoMA. Way back in 1996 Mr. McGee was the SECA Art Award winner and he was able to create a large scale mural in the MoMA which featured also featured smaller framed pieced and was then acquired into their permanent collection. Since then he’s reinstalled these pieces two more times and now in total for the fourth time in honor of the museum’s 75th anniversary retrospective.
I think it’s really nice that Barry’s work has become so well regarded and appreciated. I’ve been a big fan for a while now, probably since the late 90′s, and it feels like creatively he’s still on another level from most artists creating today. At the end of the video I love that he says that it doesn’t really matter where you show your work, that he’s just happy for people to be able to see it. I think that’s such a great point, that in the end it’s about getting people to see something cool that you made.