Each year, as the season changes from summer to autumn, I experience a hint of seasonal fashion envy. Although I openly welcome falling leaves and cooler days – as well as the inclusion of scarves, mittens and tights into my daily wardrobe – I cannot help but feel a tiny bit jealous when the spring/summer lookbooks for northern hemisphere fashion labels start popping up online. Case in point, the Spring 2010 collection from Spanish brand Kling has made me wish that I could fast forward to sunny days. Ironically, I don’t particularly like warm weather, but such is the appeal of Kling’s aptly named “Pic Nic Folk” collection. Built around sweet mini-dresses with bow details, frills, gingham and striped patterns, their designs are complemented by the campaign’s lovely art direction.
And it’s the mise en scène of the collection’s images that I really love. The rays of sunlight, bicycle rides and glasses of milk are perfectly accompanied by Regina Spektor’s song “The Calculation”, which is played in the background on their website and features a kitsch reference to making a computer out of macaroni pieces. It’s all very cute and playful, and the best part is that the majority of pieces are below 40€.
*The NIKE FREE RUN+ is absolutely a running shoe.
Shoes sold at retail will NOT make music when bent or twisted.
The folks over at Wieden+Kennedy, Tokyo have made yet another charming and smile inducing ad for Nike, this time around their new running show the Nike Free Run+. It’s just a clever idea of a couple of Japanese DJs taking the shoes, twisting them to make sounds and then creating a song around it. Nothing fancy, just a demonstration of how fun living the Nike lifestyle is… hopefully you sensed the irony in that last sentence. Seriously though, I think the commercial is really fun, and it’s a great way to feature some shoes without sticking to any traditional advertising schemes. It’s too bad for the rest of us that the ad is aimed at the Japanese market.
This rad little video created by FEEDMEE called Lautlos is such a visual trip that I had to share it. It was created around the theme of truth and deception for IdN’s 20/120 annual collection which gathers together 20 directors to create using a number of different digital mediums. FEEDMEE took quite the bizarre and surreal approach by creating a number of scenarios with simple materials that defy the laws of gravity and your expectations of what might happen.
The tricky part is where the computer graphics start and stop, it’s kind of mind-boggling to me. The overall aesthetic is really beautiful, I especially enjoyed the parts with the string flying around. For those curious, the music/sound was created by Loy Wesselburg.
Massive Attack already has one of the best albums of 2010, and now they also might just have one of the raddest music videos as well. I know this video came out a month ago but I realized that I hadn’t watch it yet, and that was a dumb mistake. The video overall is pretty conceptual, taking place in what looks like a dark polygonal version of Los Angeles which is in the middle of some kind of war. Then you get to the giant rabbit… yeah. It’s a lot more epic and awesome then I’m making it sound, you should definitely watch the video in full screen to get the full effect.
Umbrella is a short film created by Philip Vose for his character animation class at Cal Arts which is about a girl who takes a big risk for a chance at a better life. Well, the story is a bit more simple than that, but that’s pretty much the gist of it. I think that Philip did an amazing job of not only creating a sense of a world but also the fear and anticipation of making a potentially huge and life altering decision. We only see the main character for a minute or so but you can clearly see why she’s doing what she’s doing. And well the ending is like a breath of fresh, and I personally couldn’t stop smiling after watching this. Awesome job, Philip.